Our story

Our story began with a simple idea. Marginal gains are achieved by a lighter bike and aerodynamic socks. Great results are achieved by conserving energy until the moments you need it most. 

Every cyclist — whether you're a weekend warrior, seasoned amateur, or elite racer — knows that preparation is the key to performance. Whether you're riding a road bike, mountain bike, time trial rig, gravel bike, or prepping for a Gran Fondo or Ironman, your strategy defines your result. The line between finishing strong and cracking completely is razor-thin. And more often than not, it comes down to pacing.

That’s where Pacing Sticker comes in.

Inspired by the classic tape-on-the-handlebars method, we created a modern, professional, and race-ready tool to guide athletes through their event. The Pacing Sticker is a removable, weather-resistant sticker you place on your handlebars or top tube. It provides a clear and customizable pacing guide, keeping your effort structured and your mind focused — even in the chaos of competition.

Our story continues.. It’s more than just numbers. It’s your nutrition timing, your reminder to fuel, to stay calm, and to ride smart. You can build your sticker with race-specific elements: climbs, cobblestones, descents, time checks, feed zones — all fully adapted to your personal effort plan.

From now on, no more guesswork. No more “I forgot to eat.” No more blowing up before the finish. With Pacing Sticker, your race becomes predictable, manageable, and performant.

Because no one wants to lose precious minutes — or abandon altogether — because of poor pacing. And no one wants to train for months only to fall short on race day.

Success starts with a plan. Pacing Sticker helps you stick to it.

This is our story. And we’re just getting started.
To be continued…